![]() There is increasing demand for healthy alternatives to sparkling beverages from growing teen population with higher spending capacity. Today global Nonalcoholic Ready To Drink (NRTD) beverages industry is witnessing key changes in its consumer base. It has built these brands by understanding the needs of the customers and launching products that meet or exceed customers’ expectations. Coca-Cola today has more than 20 one billion dollar (in sales) brands. The key to selling these beverages lies not in the ingredients but in the marketing acumen of 129 year old company. Main ingredients of Coca-Cola and its other sparkling beverage variants that include Sprite, Fanta and Diet Coke are water, nutritive (HFCS- High Fructose Corn Syrup and Sucrose) or non-nutritive sweeteners (aspartame, acesulfame potassium, saccharin, cyclamate, and sucralose) and syrups. Leading an unmatched global system of bottling partnersĬoca-Cola Company Focus On Building Global Brands And Its Impact On RevenuesĬoca-Cola Company that started as a sparkling beverage producer and distributor witnessed unprecedented demand for its flagship product Coca-Cola.It is important to understand the key components of its core business model that revolves around following two key tenets: Over the last 129 years it has evolved its business model from sparkling beverages business to diversified business, including stills and now premium beverages. source: Understanding Coca-Cola Company Business Modelįounded in year 1886, Coca-Cola Company today has become one of the world’s largest beverage company. The company operates through a network of company-owned or -controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and retailers. ![]() It markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. The Coca-Cola Company (“KO”) is the world’s largest beverage company with operations in more than 200 markets. Finally, we share the revenues, the profits, and the profit margins of Coca-Cola for 2014. Then, we explain the business segments of Coca-Cola and how the company generates revenue from each of those segments. Firstly, we present our analysis of Coca-Cola business strategy and its impact on Coca-Cola Business Model. This article is about how Coca-Cola Company makes money.
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